Take charge just like T’challa! Command the waters with the Ugly Stik Black Panther Combo rod and reel fishing set for kids. Now, your beginner angler can experience the same things you've come to love about Ugly Stik gear. Made to fit comfortably in small hands, this combo features fun black and red designs to make fishing for kids exciting. It comes pre-spooled, so you can get out to the water and teach your little one how to fish ugly.

Fishing has gotten too pretty. Unscratched sparkle barges with nuclear-powered engines. Rods that act like skittish thoroughbreds instead of unshod workhorses. Fish pictures taken for 'likes' instead of refrigerator doors. It's time to fish the way it's meant to be done, with tough, durable tackle built to provide ten whopper fish pics for every one of some dandy holding a fancy rod and a fingerling. It's time to fish ugly.