Colgate Optic White with Charcoal Teeth Whitening Toothpaste combines clinically proven micro-polishing whitening technology with the excitement of charcoal. It safely removes 6X more surface stains* and also helps prevent new stains from forming, so your teeth stay whiter longer. This whitening toothpaste with charcoal is good for daily use, enamel safe, and the fluoride toothpaste formula provides protection against cavities. It has a cool mint flavor in a black and white striped paste form to help freshen your breath. *vs. ordinary, non whitening toothpaste after 2 weeks of continued use.